Be unique. Marcus Aurelius 6.6

Don't be an easy target. If you are unlike the world, then it won't expect the defenses you deploy against it, defenses it has never learned to make or recognize for itself. If everyone is purchasing, don't purchase. If everyone is heading one way, don't go there. Earn a way that is different. Become what nobody expects.

Ἄριστος τρόπος τοῦ ἀμύνεσθαι τὸ μὴ ἐξομοιοῦσθαι.

The best method of defending yourself is to avoid being like others.